Collection

Elegance and performance are the key words in the creation of the Louison Bobet collection.
With the stated aim of combining a careful selection of fabrics and attention to cut. For both high performance and appearance,
in designs that highlight look and style.


See the full lookbook

The brand

Provide extra something to feel good and beautiful on a bike,
always with an eye for detail and the use of noble materials.
Clean lines, technicality mixed with elegance, this is the Louison Bobet style.

#ridingwithpanache

HERITAGE OF A CHAMPION

The bike is an on-going lesson in humility.

RIDING WITH PANACHE

It’s the story of a friendship and conversations of few words, marked by silences, moments of pleasure shared, or of suffering in the heat, backbone hunched, hands gripping the handlebars.

Discover the manifesto

HEIR TO THE GOLDEN AGE OF FRENCH CYCLING

With Louison Bobet, we want to show you approach to cycling that combines comfort and pleasure, where effort is inseparable from pleasure, where beauty and style are the counterpoint to the quest for performance and where efficiency never rules out elegance.

We welcome you to the life of the cyclist that approaches the world with the elegance of the sport. A world that you’ll find in every one of our models - on the road (short sleeved jerseys and bibshorts) and in town (cardigans, lightweight pullovers, polo shirts and tee-shirts).

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Stories

Never in the trend, always in the right direction.
Discover our inspirations & our brand experience stories through episodic review of various and varied articles.

Focus on the unique adventure that is the Tour de France "randonneur", or we are transported from August 25 , through the experience of our valiant representative, Victor Decouard...

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Louison Bobet takes to the road for the GFNY Mont Ventoux. For our cycling friends, a meeting point on June 25th and 26th in Vaison-la-Romaine to discover all our collections…

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We were waiting for June 2016 with impatience for one simple reason - that’s when the PÉDALE! special number comes out on the newsstands - an exceptional magazine with a really great surprise for us…

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When cycling events result in ambitious projects that combine enthusiasm and shared cycling pleasure, backbone curved and hands gripping the handlebars. Come and join the peloton!

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From June 15th to 18th 2016, Louison Bobet will be on display and ready to welcome you during one of the most famous sport cycling events in France, the Ardéchoise…

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From our Parisian cyclist, with the sun overhead and legs in action, but this time, relaxed…

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On June 26th 2016, Louison Bobet will be taking to the road and heading for Vaison La Romaine for the GFNY. So to all our cycling friends, if you're passing through...

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Every month, the journal for French cycling apparel retailers includes a complete review of players and new products. In February 2016, it featured LouisonBobet. Our review in pictures...

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See all the news

Louison Bobet, a legendary champion of the 50s which now gives its name to a new brand of cycling clothing of rare elegance.

N. Martin - CYCLES VERAN

Louison Bobet, the plume of legend.

T. Philippe  - HUFFINGTONPOST.FR

Louison Bobet, the charm of sound values.

L. Dombrowicz  - CITIZENK

Provide extra something to always feel good and beautiful with an eye for detail and the use of noble materials. Graphics seams technicality mixed with elegance, this is the Louison Bobet style.

Louison Bobet, the new brand for stylish cyclists!

A. Bonfante  - L'ÉQUIPE / SPORT&STYLE

Louison Bobet, dress the Legend!

Juillet 2015 - TOP VELO

Wishing you all the success you deserve for this wonderful adventure – for me, the Louison Bobet brand is a guarantee of elegance. I’ll be wearing these new cycling clothes in town and on the road as soon as I can.

I still have wonderful memories of my Breton childhood and frequent visits to the baker’s in Saint Méen le Grand. It’s a long time ago now but I’ve forgotten nothing.

Louison and his brother Jean are in my thoughts.

With my best and most faithful wishes.

Putting on a jersey that recalls such great cycling moments and also carries the name of Louison Bobet is a fabulous opportunity. The creation of this new brand is great news for bike lovers who are also looking for elegance and technical advances in cycle wear. A big welcome to the return of panache in the world of cycling!

P. Labardant  - GRAVILLON.NET