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Never in the trend, always in the right direction.
Discover our inspirations & our brand experience stories through episodic review of various and varied articles.

Everything could start with a moment of intense frustration. It’s morning, you’re about to go out and there, it’s raining. Discover how we invite you to face…


As we all discover sooner or later, the choice of equipment for autumn and winter cycling can be a bit of a brainteaser. Should you put on just one, or several layers? If so, which ones?


There are unique sports initiatives that inspire respect. The RACE ACROSS FRANCE 2018 is now part of it. Discover what makes this exceptional event a unique event ...


When a true cycling enthusiast uses his talent and energy in memory of the golden age of Tour, this gives a new book to discover now …


This year, Louison Bobet has chosen to celebrate, once again, cycling in all its splendor through a special edition, a nod to the 21 bends of the Alpe d’Huez, but not only …


Back on the excellent performance of our female cyclist, Laurianne, 2nd finish of the TIME Megève Mont Blanc 2018, equipped with the new CRITERIUM Women's outfit, coming soon…


This summer, Time and Louison Bobet team up and launch a textile collection combining elegance, performance and know-how to celebrate the upscale French style. First preview…


The 101st edition of the Giro d’Italia was launched for three weeks of racing on May 4th. Back on the highlights of the career of the champion against this other monument…


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I actually wore the SOLINGEN 54 jersey for the first ride a week ago and I was absolutely blown away by its comfort and feel.

A. Leddin - CYCLE EXIF

Louison Bobet, a legendary champion of the 50s which now gives its name to a new brand of cycling clothing of rare elegance.


Louison Bobet, the plume of legend.


Louison Bobet, the charm of sound values.

L. Dombrowicz  - CITIZENK

Provide extra something to always feel good and beautiful with an eye for detail and the use of noble materials. Graphics seams technicality mixed with elegance, this is the Louison Bobet style.

Louison Bobet, the new brand for stylish cyclists!


Louison Bobet, dress the Legend!

Juillet 2015 - TOP VELO

Wishing you all the success you deserve for this wonderful adventure – for me, the Louison Bobet brand is a guarantee of elegance. I’ll be wearing these new cycling clothes in town and on the road as soon as I can.

I still have wonderful memories of my Breton childhood and frequent visits to the baker’s in Saint Méen le Grand. It’s a long time ago now but I’ve forgotten nothing.

Louison and his brother Jean are in my thoughts.

With my best and most faithful wishes.

Putting on a jersey that recalls such great cycling moments and also carries the name of Louison Bobet is a fabulous opportunity. The creation of this new brand is great news for bike lovers who are also looking for elegance and technical advances in cycle wear. A big welcome to the return of panache in the world of cycling!

P. Labardant  - GRAVILLON.NET