Elegance and performance are the key words in the creation of the Louison Bobet collection.
With the stated aim of combining a careful selection of fabrics and attention to cut. For both high performance and appearance,
in designs that highlight look, style and safety.

Discover the COLLECTIONS >>

La marque

Louison Bobet, French Cycling Elegance and Beyond.

Provide extra something to feel good and beautiful on a bike,
always with an eye for detail and the use of noble materials.
Clean lines, technicality mixed with elegance, this is the Louison Bobet style.



Learn more


The beginnings of a new brand owe much to encounters and to share values. The renewal of the Louison Bobet Brand brings together in one great adventure people of any age who love cycling, and who have decided to provide an exclusive new offer proudly claiming charm "à la française".

News coverage



Never in the trend, always in the right direction.
Discover our inspirations & our brand experience stories through episodic review of various and varied articles.

The 101st edition of the Giro d’Italia was launched for three weeks of racing on May 4th. Back on the highlights of the career of the champion against this other monument…


Paris-Roubaix, this legendary "classic" won by our great champion in 1956, stirs the guts of cycling enthusiasts that we are. Find out how to prepare for extreme conditions with our special offer...


Dear cyclists enthusiasts, amateurs and professionals, come and visit us, Booth K-A1 - at the Cyclingwolrd Dussseldorf, april 7th and 8th. An excellent opportunity to discover the team as the offer...


Meet with those who contribute to the Louison Bobet experience. Direction the French Atlantic coast, on the side of La Rochelle, to discover a cyclist with a sharp pen ...


When art meets sport. [Re]Discover the subtle style of English illustrator Guy Allen, who from the luxury automobile to cycling, retranscribes the fusion that unites the body with mechanics ...


In 1952 as in 2018, Paris-Nice celebrate the beginning of the season of major stage races. Back in history and in words about the Race to the Sun as we like to call it…


Meet with those who contribute to the Louison Bobet experience. Find out who is behind this new portrait - Index: we talk about it "Race Across France" ...


Louison Bobet combines the heritage of a rich history and the contemporary spirit of our times. Like the brand’s present collection, the logo brings together references to the past. Discover how...


Voir toutes les news

I actually wore the SOLINGEN 54 jersey for the first ride a week ago and I was absolutely blown away by its comfort and feel.

A. Leddin - CYCLE EXIF

Louison Bobet, a legendary champion of the 50s which now gives its name to a new brand of cycling clothing of rare elegance.


Louison Bobet, the plume of legend.


Louison Bobet, the charm of sound values.

L. Dombrowicz  - CITIZENK

Provide extra something to always feel good and beautiful with an eye for detail and the use of noble materials. Graphics seams technicality mixed with elegance, this is the Louison Bobet style.

Louison Bobet, the new brand for stylish cyclists!


Louison Bobet, dress the Legend!

Juillet 2015 - TOP VELO

Wishing you all the success you deserve for this wonderful adventure – for me, the Louison Bobet brand is a guarantee of elegance. I’ll be wearing these new cycling clothes in town and on the road as soon as I can.

I still have wonderful memories of my Breton childhood and frequent visits to the baker’s in Saint Méen le Grand. It’s a long time ago now but I’ve forgotten nothing.

Louison and his brother Jean are in my thoughts.

With my best and most faithful wishes.

Putting on a jersey that recalls such great cycling moments and also carries the name of Louison Bobet is a fabulous opportunity. The creation of this new brand is great news for bike lovers who are also looking for elegance and technical advances in cycle wear. A big welcome to the return of panache in the world of cycling!

P. Labardant  - GRAVILLON.NET