Everything could start with a moment of intense frustration. It’s morning, you’re about to go out and there, it’s raining. Discover how we invite you to face…

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As we all discover sooner or later, the choice of equipment for autumn and winter cycling can be a bit of a brainteaser. Should you put on just one, or several layers? If so, which ones?

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There are unique sports initiatives that inspire respect. The RACE ACROSS FRANCE 2018 is now part of it. Discover what makes this exceptional event a unique event ...

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When a true cycling enthusiast uses his talent and energy in memory of the golden age of Tour, this gives a new book to discover now …

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This year, Louison Bobet has chosen to celebrate, once again, cycling in all its splendor through a special edition, a nod to the 21 bends of the Alpe d’Huez, but not only …

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Back on the excellent performance of our female cyclist, Laurianne, 2nd finish of the TIME Megève Mont Blanc 2018, equipped with the new CRITERIUM Women's outfit, coming soon…

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This summer, Time and Louison Bobet team up and launch a textile collection combining elegance, performance and know-how to celebrate the upscale French style. First preview…

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The 101st edition of the Giro d’Italia was launched for three weeks of racing on May 4th. Back on the highlights of the career of the champion against this other monument…

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Paris-Roubaix, this legendary "classic" won by our great champion in 1956, stirs the guts of cycling enthusiasts that we are. Find out how to prepare for extreme conditions with our special offer...

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Dear cyclists enthusiasts, amateurs and professionals, come and visit us, Booth K-A1 - at the Cyclingwolrd Dussseldorf, april 7th and 8th. An excellent opportunity to discover the team as the offer...

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Meet with those who contribute to the Louison Bobet experience. Direction the French Atlantic coast, on the side of La Rochelle, to discover a cyclist with a sharp pen ...

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When art meets sport. [Re]Discover the subtle style of English illustrator Guy Allen, who from the luxury automobile to cycling, retranscribes the fusion that unites the body with mechanics ...

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In 1952 as in 2018, Paris-Nice celebrate the beginning of the season of major stage races. Back in history and in words about the Race to the Sun as we like to call it…

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Meet with those who contribute to the Louison Bobet experience. Find out who is behind this new portrait - Index: we talk about it "Race Across France" ...

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Louison Bobet combines the heritage of a rich history and the contemporary spirit of our times. Like the brand’s present collection, the logo brings together references to the past. Discover how...

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New stories for 2018. Meeting with those who will make the Louison Bobet brand news. 1st exercise of its kind with the one behind the Classics Challenge powered by Louison Bobet…

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Last December, the Louison Bobet team attended in the presence of the young Breton champion Warren Barguil to a passionate tribute we share with you ...

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Some have marked the history of our sport, others have lauded the winners of the greatest champions. [Re] Discover how velodromes have changed the sport forever…

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Let's share some of our inspirations with CURVES, a beautiful journey in the famous Alpes pass that will delight any routes enthusiast ...

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Because cycling culture is also alive through words. Invitation to discover the book of Olivier Haralambon, inspired amateur cyclist that Louison Bobet's team likes to read ...

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There are cycling initiatives that inspire and invite for discovery and adventure. Chilkoot is one of them. Focus on this French initiative inspired by the great outdoor adventures ...

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63 years after Solingen. 20 years after San Sebastian, the Road Cycling World Championships took place this weekend in Norway in Bergen, a port city with a blue tint ...

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The Essentials collection for Woman has taken off for a few weeks and already some testimonials of satisfaction or gesture attention reach us. Here's Mauve's aka "Marcelin Biclou"!

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Summer 2017, 5 French riders from the west coast decide to cross the Pyrenean passes in 1 week. A bike story but not only. Discover the story of their adventure...

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With Louison Bobet, we welcome you to the life of the cyclist that approches the world with elegance, throughout a thorough selection of fine garments to practice the sport, and beyond.

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[TEASING] Since it has ambitions that deserve a favorable context, this March 8th 2017 - International Women's Day - Louison Bobet addresses a message "aux petites reines" ...

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Focus on the unique adventure that is the Tour de France «randonneur», or we are transported from August 25 , through the experience of our valiant representative, Victor Decouard…

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Louison Bobet takes to the road for the GFNY Mont Ventoux. For our cycling friends, a meeting point on June 25th and 26th in Vaison-la-Romaine to discover all our collections…

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We were waiting for June 2016 with impatience for one simple reason - that’s when the PÉDALE! special number comes out on the newsstands - an exceptional magazine with a really great surprise for us…

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When cycling events result in ambitious projects that combine enthusiasm and shared cycling pleasure, backbone curved and hands gripping the handlebars. Come and join the peloton!

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