Everything could start with a moment of intense frustration. It’s morning, you’re about to go out and there, it’s raining. Discover how we invite you to face…

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As we all discover sooner or later, the choice of equipment for autumn and winter cycling can be a bit of a brainteaser. Should you put on just one, or several layers? If so, which ones?

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This year, Louison Bobet has chosen to celebrate, once again, cycling in all its splendor through a special edition, a nod to the 21 bends of the Alpe d’Huez, but not only …

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This summer, Time and Louison Bobet team up and launch a textile collection combining elegance, performance and know-how to celebrate the upscale French style. First preview…

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Paris-Roubaix, this legendary "classic" won by our great champion in 1956, stirs the guts of cycling enthusiasts that we are. Find out how to prepare for extreme conditions with our special offer...

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Dear cyclists enthusiasts, amateurs and professionals, come and visit us, Booth K-A1 - at the Cyclingwolrd Dussseldorf, april 7th and 8th. An excellent opportunity to discover the team as the offer...

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Louison Bobet combines the heritage of a rich history and the contemporary spirit of our times. Like the brand’s present collection, the logo brings together references to the past. Discover how...

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With Louison Bobet, we welcome you to the life of the cyclist that approches the world with elegance, throughout a thorough selection of fine garments to practice the sport, and beyond.

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[TEASING] Since it has ambitions that deserve a favorable context, this March 8th 2017 - International Women's Day - Louison Bobet addresses a message "aux petites reines" ...

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We were waiting for June 2016 with impatience for one simple reason - that’s when the PÉDALE! special number comes out on the newsstands - an exceptional magazine with a really great surprise for us…

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On June 26th 2016, Louison Bobet will be taking to the road and heading for Vaison-la-Romaine for the GFNY. So to all our cycling friends, if you're passing through…

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Every month, the journal for French cycling apparel retailers includes a complete review of players and new products. In February 2016, it featured LouisonBobet. Our review in pictures…

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The supplement SPORT & STYLE in the famous magazine L’ÉQUIPE includes an excellent feature on the Louison Bobet project. Review in pictures…

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When the magazine CITIZENK opened its pages to LouisonBobet… Press review of the WINTER 2015 publication in one of the finest French magazines for Men and Sport…

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The route, in all transparency, from the choice of materials to the country of manufacture, that makes our garments what they are…

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Winter is coming and that’s good! Something new and especially innovative about to be born…

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Sometimes, it’s good to open one of his favorite magazines and discover a few nice words about our light knit pullover, the PORTICCIO 69…

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On August 13, 2015, a fire in the parisian neighborhood, in Pantin, did the news and ravages a huge stock of material. Story of something untoward…

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The Louison Bobet Brand is a story that began on the sunlit roads of southern France, roads ridden head down in the handlebars and light-struck gaze fixed ahead…

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The signature colours of Louison Bobet became apparent right from the start of his young career, long before he became the great French cycling champion of the 1950s.

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It is not only the guarantees of quality and knowhow inherent in the two “Made in” labels, but also a way for the Brand to echo Louison’s affinity for the two countries in both heart and mind.

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The Louison Bobet Brand is in the image of the champion. An expression of his panache. An essential value made visible with the presence of a ribbon, the guiding line in the development of...

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