The rebirth of a legendary figure
Louison Bobet was the embodiment of Gallic panache, with a temperament that was as evident when he changed career to develop modern thalassotherapy as it had been in his behaviour at the heart of the peloton. Louison dared to ride for victory with style. He was also an innovator as a businessman. Today the Louison Bobet brand, proud of its heritage, sums up its ambition with an unequivocal «Riding with panache».
Founded on the values inherited from a great champion, panache, elegance, generosity and tenacity, the Louison Bobet brand brings you a distinctive approach to modern cycling, where effort meets pleasure, and style and beauty meet high-performance technology. An approach that makes cycling not just a sport or the freedom to get from place to place but a true lifestyle.
If the pleasure of riding starts with style, it would be nothing without the essential role of ergonomics, the selection of the best-adapted technical materials and a focus on design details perfectly adapted to the practice of cycling. For Louison Bobet, elegance is also making the functional beautiful and constantly innovating for ease and efficiency.
With Louison Bobet, we invite you to a life of cycling that approaches the world with elegance through a sharp selection of technical and neat clothing for cycling and beyond.
Echoing Louison’s two successful careers, the brand offers two collections. «Performance» is for the dedicated cyclists who take to the highways and byways. «Lifestyle» is a collection of naturally elegant sportswear that can be worn any time, and that brings together style and efficiency for mobility in an urban environment.