French Elegance

AN INVITATION FROM LOUISON BOBET, THE FRENCH BRAND OF CYCLING APPAREL AND ACCESSORIES, TO RIDE WITH DISTINCTIVE ELEGANCE. STAY ELEGANT ON AND OFF THE BIKE WITH NO COMPROMISES WHERE HI-TECH MATTERS.

The rebirth of a legendary figure

Louison Bobet was the embodiment of Gallic panache, with a temperament that was as evident when he changed career to develop modern thalassotherapy as it had been in his behaviour at the heart of the peloton. Louison dared to ride for victory with style. He was also an innovator as a businessman. Today the Louison Bobet brand, proud of its heritage, sums up its ambition with an unequivocal «Riding with panache».

Coming back in style

Founded on the values inherited from a great champion, panache, elegance, generosity and tenacity, the Louison Bobet brand brings you a distinctive approach to modern cycling, where effort meets pleasure, and style and beauty meet high-performance technology. An approach that makes cycling not just a sport or the freedom to get from place to place but a true lifestyle.

Innovation at the heart of elegance

If the pleasure of riding starts with style, it would be nothing without the essential role of ergonomics, the selection of the best-adapted technical materials and a focus on design details perfectly adapted to the practice of cycling. For Louison Bobet, elegance is also making the functional beautiful and constantly innovating for ease and efficiency.

With Louison Bobet, we invite you to a life of cycling that approaches the world with elegance through a sharp selection of technical and neat clothing for cycling and beyond.

Performance et Lifestyle : two measures of style

Echoing Louison’s two successful careers, the brand offers two collections. «Performance» is for the dedicated cyclists who take to the highways and byways. «Lifestyle» is a collection of naturally elegant sportswear that can be worn any time, and that brings together style and efficiency for mobility in an urban environment.

Performance | Essentials

Essential parts are for cyclists of all ages
looking for optimal comfort over time, without compromising
on quality, safety and style.

Performance | Criterium

Competitive and demanding cyclists for whom the cycling outfit must be synonymous with light and ultra-adapted materials, combined with a sober and elegant design, will also find pleasure in the Criterium pieces.

Lifestyle | Men

The Lifestyle collection complements the men’s wardrobe with impeccable style pieces to wear freely. Combine the city with the road and live the daily life as a great adventure.

Lifestyle | Women

For all those who wish to extend to the city this unique feeling of freedom that the bike provides, we are currently developing a series of innovative pieces and fashion without the slightest concession to a chic and restrained femininity.

Remonter